Transparent & effective SEO & local SEO services.
With aggressive content creation, targeted link building, and technical superiority, we earn our clients higher visibility and increased lead flow.
Our free, no-obligation initial consultation will help guide you to better outcomes for your digital marketing efforts.
Trusted by the community.
Since 2011, we’ve been slinging lead-generating websites and SEO campaigns to respected brands like these in the tri-state area. We’re known for our thoughtful, no nonsense work. Clients love us because we do exactly what we say we’re going to do – with the results to back it up.
SEO isn't some mysterious, black-magic art that can't be understood by mere mortals.
The service itself is real. It’s tangible. It can be seen. And we’re not just talking about the “effects” of proper search engine optimization. We’re talking about the service itself.
Most business owners are jaded about SEO because:
- They don’t really know what it is.
- They don’t know how to determine if someone is actually doing anything for the money they’re paying every single month.
- They don’t know how to quantify the results they’re getting.
Combine that with that fact that most business owners get bombarded with 25+ emails each day about SEO-this, SEO-that, optimization and keywords and blah, blah, blah…
It’s a mess. Luckily, we can break down some basics, pull the curtains back, and show you what an SEO campaign should really look like.
But first, lets look at what SEO isn’t…
SEO is an ongoing strategy that primarily involves building two things over and over...
Content and links. That’s it.
A real, concrete SEO strategy involves building consistent content (ie. publishing new pages on your website) and links (ie. expanding your digital footprint) every single month.
It is not “optimizing” a single page on your website.
It is not fiddling with code behind the scenes.
If your SEO provider isn’t building content and links (both of which you can actually see) every single month, they’re not performing an effective SEO strategy.
Why? Because you can’t SEO your way to success with a 5-page website. You can’t “optimize” your way out of the fact that your business has a microscopic digital footprint.
So… what does an SEO strategy actually look like?
Our SEO services lead to consistent, measurable increases in monthly website traffic and incoming leads.
Because over time, we build a huge digital footprint and a juggernaut of a website with hundreds of pages of content, targeting hundreds of keywords.
Here’s what you’ll actually be able to see grow with our SEO services:
- Your website. Most suck. They’re not built with long-term growth in mind. We fix that. In the very first month, we’ll build you a brand new website that users and search engines alike will absolutely love.
- The content on your website. In order to get a lot of website traffic, you need a lot of content. We typically publish dozens of pages to your website each month, including service pages, service area pages, blog posts, and more.
- Your digital footprint. You’ll see your digital footprint grow over time, including listings for your business on directories, social media profiles, review websites, data aggregators, web 2.0 platforms, and much more.
- Your traffic numbers. Measured through Google Analytics and Google Search Console data, you’ll see your website traffic grow consistently over time, leading to more incoming phone calls, form submissions, and leads.
- Your search engine rankings. You’ll consistently rank higher for hundreds of keywords over time as more content is published on your website.
Full transparency.
We provide a detailed spreadsheet of every task being performed in your campaign each month, so you always know what's being done.
No contracts.
We make it incredibly easy to fire us. You own all campaign assets after the first month, and we work on a month-to-month basis.
Bigger, better website.
Your new website will be live in the first month. It'll be bigger, faster, and more technically sound that whatever you had previously.
Huge digital footprint.
A website by itself doesn't cut it. We optimize your Google Business Profile and expand your digital footprint every single month.
Content, content, content.
A five-page website can't be optimized for hundreds of keywords. We publish dozens of pages to your website every month.
A true partnership.
Don't think of us as a contractor. We care about the success of our clients. We'll be your digital marketing expert for years and years to come.
Let's get into the weeds: here are things that will be done in your campaign every single month.
A great website.
Your website has to be built with SEO in mind. Sadly, most aren't. If yours isn't, we rebuild it from scratch.
Content hierarchy.
We're going to add dozens of pages to your site. Proper content hierarchy keeps your website clean.
Website speed upgrade.
Most websites are way too slow. We speed them up with caching, code minification, and more.
Geo-specific pages.
We cast a wide net, creating geo-specific pages that target nearby neighborhoods and suburbs, enhancing your reach.
Keyword research.
Every SEO program starts with keywords. We find what people are searching for to inform our entire strategy.
Ongoing content.
Content is key to any successful SEO campaign. We add dozens of pages of content in the first few months.
Optimized GPB.
We optimize your Google Business Profile to show up for more search queries in a wider radius.
Listing management.
Citations are places your business info appears online. We fix incorrect listings and build dozens of additional profiles.
Targeted outreach.
Most backlinks suck. We use targeted outreach to build links and partnerships, focusing on high-quality links.
Press releases.
Regular press releases can introduce new products or services. Done right, they help round out your footprint.
Review generation.
Reviews affect local rankings. With our automated email marketing system, we help you get more consistent reviews.
Analytics/call tracking.
Analytics and call tracking show us where we're getting the best results and ROI from our campaign.
Organic/local tracking.
See the positive effects of our SEO program with monthly tracking. We show organic keyword wins and local visibility.
Monthly status call.
Our monthly status call goes over everything we're doing, the results you're getting, and the plan moving forward.
A true partner
We're invested in the performance of your website and the results you get. When you work with us, you're working with a long-term partner.
Frequently asked questions about SEO & local SEO.
How do I know what my current SEO provider is doing?
Simple. Ask.
While many SEO tasks require technical knowledge and are done “behind the scenes” – such as optimizing website speed, structure, individual pages, adding SCHEMA markup and more – the vast majority of SEO tasks for small business websites are tangible. They can be seen and reported. You can see them with your own eyes – even without any technical knowledge.
Some of these tasks include:
- Identifying new keywords
- Building new pages
- Building backlinks to pages
- Publishing press releases
- Building business profiles/citations
- Building social media profiles
- Building geo-specific pages
- Generating reviews on your GPB
- Adding updates to your GPB
- And more.
None of those things happen “behind the scenes.”
How much does SEO cost?
There are some good deep-dives on SEO pricing here and here.
Like everything else in life, you get what you pay for.
Is it possible to find an amazing SEO provider for $500/month? Yes, but you’re more likely to run into a not-so-amazing provider at that cost.
Generally speaking, providers who charge $1,000+/month are going to be in the upper-echelon of SEO professionals. They’ll have a detailed plan, a spreadsheet of deliverables you can expect each month, monthly status calls, and data to back up why their services work.
It’s also worth keeping in mind that SEO pricing can be heavily dictated by your locale and industry.
For instance, a kitchen remodeling company in Austin, Texas has to outrank a lot more competition than one in a small town with less than 20,000 population. For that reason, your SEO cost may be higher – as should be the amount of deliverables you’re receiving.
That being said, as a local contractor, remodeler, or home builder… do you really need to spend $4,000/month to get results? Unlikely.
Without knowing your business or goals, it’s impossible for me to say for certainty what you should spend on SEO.
I can say this with a relative degree of certainty.
The amount you spend should not cause you to lose sleep, and you should feel comfortable spending that amount for 6-12 consecutive months.
How long does SEO take?
This can be highly dependent on the amount of competition in your city and niche.
You should plan to run your SEO campaign for 6-12+ months… even over a lifetime, if you’re continually getting a positive ROI. If you’ve been paying an SEO professional for 6+ months and having seen any positive movement… well, it might be time to find a new provider.
That being said, you should see some wins in the first 1-3 months, generally speaking.
We front-load our SEO campaigns to make sure that happens.
Still, you’ll likely see the biggest improvements in keyword rankings, website traffic, phone calls, and leads in the 6-12+ month range, with these positive results compounding over time. The true benefit of SEO is creating a long-term asset that constantly improves results.
Who does SEO take so long?
SEO is not a toggle-switch. It’s not a feature that is turned on or off.
Put into its most basic form, SEO is the process of building two things:
- Pages. These include blog posts, geo-specific landing pages, service pages, and more. Each of these pages target specific keywords.
- Links. Commonly, these are backlinks to pages on your website. From a local SEO perspective, this also includes listings on business directories, social media profiles, and more. Links build authority to pages, helping them rank for keywords.
When you create a new page on your website, it takes time for Google to crawl (ie. notice) and index (ie. list in search results) that page. Generally speaking, it can take 2-3+ months for a new page to reach its optimal ranking potential. Google doesn’t give quick wins; website earn top ranking by being helpful, authoritative, fresh, and relevant to users’ search queries over a long period of time.
Similarly, it can take an equal amount of time for Google to crawl and index new listings on business directories, new social profiles, backlinks to pages on your website, and more. Google likes websites that attract these things over time.
This is perhaps the essence of why SEO takes time. It’s a matter of logistics.
Going further, SEO takes time because it is the ongoing effort of actively building an asset. As you build new pages, you target more keywords; as you build more links, you achieve higher authority in your market.
