Home » Case Studies » Custom Home Builder SEO Case Study: 153% Increase in Leads & 65% Increase in Conversion Rate

Custom Home Builder SEO Case Study: 153% Increase in Leads & 65% Increase in Conversion Rate

The Client

Miller’s Residential Creations, LLC is a premier custom home builder and remodeling company in Martinsburg, West Virginia, with a reputation for delivering high-quality craftsmanship and personalized service. Founded in 2004 by Brian Miller, the company has grown to become a trusted name in Berkeley, Jefferson, and Morgan counties, known for creating custom homes that perfectly align with their clients’ visions and lifestyles.

The Objective

The objective of our SEO campaign, as always, is to drive quality leads. With Miller’s Residential Creations, we’ve achieved this by completely dominating the search results for all of the services they offer. For people in Berkeley, Jefferson and Morgan counties looking for remodeling or custom home building services, Miller’s Residential Creations always shows up – and oftentimes, shows up in the number 1 spot.

The Results

This is what total SERP domination looks like over a 12 month period.

51%

increase in total search engine traffic.

153%

increase in online free quote submissions.

48%

increase in total website visitors.

65%

increase in website conversion rate.

Google Analytics

Jan, 2023 – June, 2023 vs. Jan, 2024 – June, 2024

Total new users:

  • Previous period: 2,660
  • Current period : 3,954
  • Change: 48.65% increase

Organic search traffic:

  • Previous period: 1,862
  • Current period: 2,827
  • Change: 51.83% increase

Total key events (forms):

  • Previous period: 99
  • Current period: 246
  • Change: 148.48% increase

Conversion rate:

  • Previous period: 3.29%
  • Current period: 5.43%
  • Change: 64.97% increase
GA performance

Google Rankings

These “geogrids” show where the client is ranking via their Google Business Profile across a large geographic region. A “1” represents a number one ranking (ie. first) and so on.

Organic Google Rankings

  • 54 keywords ranked in the top 3
  • 77 keywords ranking in the top 10
  • 65% of all keywords ranking in the top 3
  • 93% of all keywords ranked in the top 10
Examples of websites we've built.

Take a look at our work.

The types of results we get.

View our case studies.