Home » Case Studies » Landscaper SEO Case Study: Increased Phone Calls by 171% & Website Leads by 89% in 6 Months

Landscaper SEO Case Study: Increased Phone Calls by 171% & Website Leads by 89% in 6 Months

The Client

Mountain Strong Landscaping is a hardscaping company in Martinsburg, WV that offers a wide range of services, from paver patio construction to general hardscaping, outdoor living solutions and more. The company is known for its exceptional craftsmanship and attention to detail, ensuring that every project not only meets but exceeds client expectations. With a strong emphasis on customer satisfaction, owner Keegan Grove is involved in every project from start to finish, ensuring a seamless experience for clients. The company also offers fully-customized solutions, providing design renderings to help clients visualize their dream outdoor spaces.

The Objective

As with all of Local Sight’s SEO campaigns, the true objective is simple: generate more incoming leads. Search engine rankings and incoming traffic are great, but they’re simply a means to an end. In the real world, phone calls, free quote submissions, and online contacts are what drives positive results for our clients, so those are the things we focus on when measuring the effectiveness of our campaigns.

The Results

After 6 months of our ongoing SEO campaign, here are the results.

171%

increase in incoming phone calls.

89%

increase in online free quote submissions.

180%

increase in organic search engine traffic.

243%

increase in conversions from organic traffic.

Google Analytics

Aug, 2023 – Jan, 2024 vs. Feb, 2024 – July, 2024

Total new users:

  • Previous period: 935
  • Current period : 1915
  • Change: 104% increase

Organic search traffic:

  • Previous period: 345
  • Current period: 969
  • Change: 180% increase

Total key events (forms):

  • Previous period: 73
  • Current period: 138
  • Change: 89% increase

Key events from search engines:

  • Previous period: 32
  • Current period: 110
  • Change: 243% increase
Landscaper SEO traffic

Location Listing Stats:

Aug, 2023 – Jan, 2024 vs. Feb, 2024 – July, 2024

Business Impressions Maps:

  • Previous period: 312
  • Current period : 618
  • Change: 98% increase

Business Impressions Search:

  • Previous period: 2.8k
  • Current period: 5.3k
  • Change: 87% increase

Call Clicks:

  • Previous period: 45
  • Current period: 122
  • Change: 171% increase

Website Clicks:

  • Previous period: 336
  • Current period: 562
  • Change: 67% increase

Google Rankings

These “geogrids” show where the client is ranking via their Google Business Profile across a large geographic region. A “1” represents a number one ranking (ie. first) and so on.

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