Local Sight

Social Media Marketing for Construction Companies

Social media marketing for construction companies

Social media marketing for construction companies isn’t rocket-science. However, most people get it wrong. Here’s the thing: social media marketing likely isn’t going to be an amazing lead-generation strategy for you business. For one, that’s not what social media platforms were designed to do; secondly, as a construction company owner, you likely don’t spend all […]

Effective Email Marketing for Construction Companies

Email marketing for construction companies

Want to know how to effectively use email marketing in your construction business? It’s easier than you may think, and the benefits can be huge. When used effectively, email marketing for construction companies can: Automate the follow-up process for new leads “Warm” incoming leads over days and weeks Automate your survey and review-gathering process Re-activate […]

Get More Qualified Leads With a Construction Marketing Agency

Construction marketing agency

If you want more qualified leads, phone calls, and appointments for your business, one of the best ways to get them is by hiring a competent, whole-hog construction marketing agency. A great marketing agency for construction companies can: Turn your website into a lead-generating machine.¬†Five pages and a photo gallery doesn’t cut it. An effective […]

Content Marketing for Construction Companies

Content marketing for construction companies

Interested in content marketing for your construction company? Or, do you want to learn how to do content marketing yourself? Today, I’m going to show you the basics of construction content marketing. Effective content marketing can: Increase search engine visibility and traffic Pre-qualify potential leads and customers Increase overall website conversion rates Engage prospects on […]

Construction SEO: How to Get More Phone Calls & Leads

Construction SEO

Construction SEO (search engine optimization) is the process by which you optimize a web page for a specific keyword or group of keywords. The goal is to increase your search engine ranking for that keyword, thereby earning more clicks onto your page when people search for those term(s). Phew. That was a mouthful. Let’s try […]

Construction Website Design That Makes the Phone Ring

Construction website design

Construction website design isn’t rocket-science. The problem is, you likely don’t know what makes an effective construction company website. Here’s a hint: it has almost nothing to do with how it looks. That’s not to say your website shouldn’t be beautiful – it absolutely should, and any competent web designer should give you a product […]

The 41 Best Construction Company Website Examples in 2023

Construction website

If you want to get leads online, you need a great-looking website for your construction company. It’s no secret that the digital world is more competitive in 2023 than it’s ever been. Nowadays, business owners understand the importance of having a beautiful, SEO-optimized website. With so much competition out there, how can your construction company […]

Contractor Marketing Masterclass – How to Drive More Leads in 2023

Contractor marketing

Contractor marketing doesn’t have to be rocket-science. If you want to effectively market yourself as a contractor, I can boil it down into three easy steps: Create a strong brand identity. Define a specific target audience. Craft an attractive message. In this article, I’m going to talk about the fundamentals of marketing your contracting or […]

The No-Nonsense Guide to Effective Social Media Marketing for Contractors

Social media posting

Social media marketing for contractors doesn’t have to be rocket-science. And you don’t have to waste an hour every day posting random updates to Facebook. The truth is, most contractors are using social media all wrong. Today, I’m going to explore some ways contractors can actually start seeing some results from their social media profiles […]

Digital Marketing For Contractors: The 5-Pronged Plan That Generates Leads

Digital marketing for contractors

Digital marketing for contractors doesn’t have to be rocket-science. Today, I’m going to discuss the 5-pronged attack we use to help our clients get more consistent leads. It looks like this: A fast, lead-generating website. A dedicated local SEO strategy. Automated weekly social media posting. Cost-effective (ie. profitable) Google Ads. Automated email follow-up sequences for […]