You know what they say: times are tough for the 830,000 construction companies in the US. Trying to succeed online is like a wild west showdown… and it seems only 45% of businesses can come out on top. But don’t give up hope – with some clever marketing strategies, you could be one of them.
So power up your dump trucks, draw that nail gun from its holster, and get ready to take aim at success.
Here are some ways our contractor marketing services can help you get more leads today.
Get a Website that Drive Leads
Much has shifted in the website department, and these days most contracting companies are leaving behind their ‘brochure-style-website’ ways. No longer is a static page enough; customers now expect dynamic websites with up-to-date information about services and staff members.
The digital age is demanding – your clients aren’t just looking for boring content anymore. They’re expecting to be wowed. So, you need to showcase your work through fleshed-out project portfolios, including videos, sliders, and image carousels, so prospects can see what you have to offer directly from their phones.
With a great contractor website, you can provide glimpses into completed projects with time-lapsed videos or share behind-the-scenes tapes of your workers doing what they do best. If you display your business’s personality and values – not to mention stellar workmanship – your visitors will be more than impressed.
So, it’s safe to say that visuals are key when it comes to contractor websites! Here are a few more tips for making sure your website looks sharp and professional:
1. Make a memorable logo
Showcase your company logo prominently at the top of each page, preferably against a white background for maximum visibility. This helps people quickly identify who you are and adds a touch of credibility to any pages they visit on your site.
Here are some factors that can make a logo unique for a contractor’s website:
- Simple and memorable design: A simple and memorable logo is easier to recognize and recall, which can help in building brand recognition over time.
- Relevant imagery: The imagery used in the logo should be relevant to the contractor’s services or products. For example, a construction contractor’s logo might feature a building or tool.
- Color choice: The choice of color can influence the logo’s impact and meaning. For example, blue is often associated with trust and stability.
- Typography: The font used in the logo can influence the tone and message of the brand. For example, a modern Sans-Serif font can convey a contemporary and technology-focused contractor company.
Sounds like there are many factors that you need to consider! So, why not let a contractor marketing agency handle your digital aesthetics while you focus on getting the job done on-site? We have trained designers to create brand-defining logos!
2. Add Images
Incorporate eye-catching images throughout your website to bring a professional and modern feel. Use high-quality photos that accurately depict your services, and ensure they’re accessible for every device.
A contractor’s website should have the following images:
- Profile image or headshot of the contractor, owner, or team members
- High-quality images of the contractor’s past projects and completed work
- Images of the contractor’s equipment, tools, and products
- Before and after images that showcase the impact and transformation of the contractor’s work
3. Use the power of video marketing
Include videos to engage visitors and demonstrate your skills or expertise. This could be anything from a tour of your office, the equipment you use, interviews with team members, or videos of past projects. Videos are a great way to get people excited and more familiar with you and your services.
Sadly, adding too many high-resolution videos can also be detrimental to your website. Websites with heavier features tend to load slowly, driving away prospects. But this is where Local Sight comes in! We make sure all features of your website are properly optimized. Our developers complement the design with attractive media without slowing down the page speed!
Master Keyword Research If You Want to Be Seen Online
If you want clients to find you, you need to please search engines like Google, Bing, or Yahoo. Most customers search for contractors online and explore services featured on the first page of search results. For this reason, businesses need to focus on SEO-intensive practices. Let’s dive down to see what contractor SEO truly means.
SEO stands for search engine optimization and is one of the most important tools contractors can use to market their business – and it’s pretty easy to get started. It involves optimizing webpages, content, images, and videos so that search engines more easily find them.
Optimization in SEO is about ensuring your website or content appears as high up in the search engine results as possible. It’s about making your website user-friendly and attractive for your customers. SEO experts use various tactics to do this, but keyword research is perhaps the most important.
Keyword research is an invaluable step in creating content for your website. By discovering relevant words and phrases and their monthly search volume, you can understand what type of information needs to be included on your platform.
Google equips businesses with a Free Keyword Planner – an incredibly helpful tool that can give you even more detailed insight into the trending phrases. With the Keyword Planner, you’ll be able to see the estimated search volumes for specific keywords and phrases, alongside other metrics, like competition level (how difficult it is to rank with a particular keyword) and cost-per-click (CPC).
Understanding and using this handy tool is easier than you think! All you need to do is make an account on the Google Ads website; once logged in, just head into the tools section and select “Keyword Planner.” From there, you can find the trending terms and phrases within your industry!
Focus on long-tail phrases
These are longer, more specific keywords or phrases that are likely to be used by people searching for services like yours. For example, rather than just “contractor,” use a phrase like “local roofing contractors in Florida (or any location you’re targeting)”.
Brainstorm a list of related words and phrases that you think people might use when searching for your services. For example, if you’re a roofing contractor, look for words like “roof repair” or “shingle replacement.”
Monitor search trends
Keep an eye out for changes in search trends over time so that you can adjust your keyword selection accordingly. This could include incorporating more seasonal phrases (e.g., “spring roof repairs”) or responding to popular keywords related to current events (e.g., “storm damage repair”).
Put it into action!
Now that you’ve found the right keywords, it’s time to put them into action. To do this, you’ll need to create fascinating content that integrates the researched phrases effortlessly. Your content should be built with the intention to inform, intrigue, and convert the prospect. Lure them in with a solution. Help them visualize it. And once they’re hooked, urge them to take action!
And if you want your website to get the attention it deserves, add as much informative content as you can! This will help you get noticed by search engines for different search queries. Let’s say you provide contractor services to commercial and residential properties in Nevada, Philadelphia, and Los Angeles. In that case, create a separate page for each location and service. This will help you rank for specific search queries for those locations and services.
If this sounds exhausting, head over to Local Sight for assistance! Our web developers are a pro at handling large websites – our smallest project starts with 25 pages!
Make Your Business Official Online with a Google Business Profile
Want to land as many contracting gigs as possible? Well, you should keep your business details fresh and up-to-date! Get yourself an online presence by uploading all the necessary info on Google Business Profile – contact details, hours of operation, address…you name it. It’ll ensure potential customers don’t squint their way past your business!
Don’t leave your customers in the dark! Keep a close eye on all digital listings to make sure they’re always up-to-date, or you could be missing out big time.
Tap into Social Media Marketing
When it comes to your construction business, why not take advantage of social media’s free or low-cost benefits? Keeping in touch with previous clients is a great way to save money – plus, who doesn’t love some friendly interaction every now and again?
Contractors often think that social media has nothing to do with their actions, but it’s a huge mistake to overlook these platforms. Keeping up on socials is the best way to stay connected with clients and generate consistent leads.
Make interacting with your clients a priority and give them an even better reason to follow you on social media. Show off some of the awesome projects that have been brought to life under your direction, and provide insight into what’s up and coming in the industry. Keep it interesting by adding value – if they happen to like/share/click on something from time to time, then all the better; free promotion for everyone involved!
You can also showcase behind-the-scenes updates of the job on social media, and this can be a great way to engage with your followers. Creating contests, giveaways, and other promotions is also another great way for contractors to get noticed on social media – these tactics are surefire ways to build brand awareness.
Nowadays, having an official, organized presence on the internet is essential for success — so don’t let your business linger in virtual obscurity any longer! Get started today with contractor marketing and get one step closer to living the official, digital entrepreneurship of which you dream. And don’t forget, if you need assistance getting it off on the right foot — there’s no place like Local Sight for fast and reliable services.
If you’re a contractor, lead generation via contractor marketing services should be at the top of your list of priorities. Fortunately, there are plenty of marketing strategies and techniques out there that can help you get more leads. Make sure to research and choose the right tools and tactics to get the best results. With a good plan and some hard work, you’ll be able to successfully generate more leads and grow your business.
However, if you are looking for more promising and fast results, get in touch with Local Sight. It offers multiple service contractor marketing plans while building a website that guarantees results.