Are you looking to promote your business and land more contracts? With so many contractor marketing strategies available, it can be overwhelming to figure out which ones are worth your time and effort.
We’ve compiled a list of the 10 most powerful marketing strategies for contractors to help you attract more clients, increase revenue, and grow your business.
As a contractor marketing agency, these are the exact strategies we use to generate leads for our clients. With a little work, you can do them all yourself.
7 Contractor Digital Marketing Strategies to Drive More Leads
No matter what contractor marketing companies may tell you, getting a consistent flow of leads into your business isn’t rocket-science. No matter if you’re a general contractor, painter, home builder, or roofer, they core tenants of marketing remain the same:
1. Figure out your target audience.
2. Put a relevant offer in front of them (or a relevant piece of information).
3. Track results, adapt, and repeat.
Of course, there are dozens of marketing strategies to perform each of those core tenants – but not all are created the same. As a contractor marketing agency, we’ve figured out what works and what doesn’t so you don’t have to.
Here are the 7 best marketing strategies for contractors.
1. Familiarize Yourself with Your Target Audience
When you’re marketing your contractor business, it’s important to have a clear idea of who your ideal customers are. You want to think about the types of people who need your services – are they homeowners looking to renovate their house, or business owners in need of commercial construction?
Once you have a clear idea of your target audience, you can focus your marketing efforts on reaching those people. You’ll be able to create more effective advertising campaigns and content that resonates with them.
2. Research Relevant Keywords
Keyword research is an essential aspect of any effective contractor marketing strategy. It involves identifying the words and phrases that potential customers are using to search for your services online, otherwise known as contractor SEO.
To conduct keyword research, you can use a variety of online tools to identify popular search terms related to your business. Google’s Keyword Planner is free.
Once you’ve identified your target keywords, it’s important to incorporate them into your website content and online advertising campaigns. Use them in your headlines, meta descriptions, and body copy to improve your search engine rankings and attract more visitors to your site.
3. Develop & Maintain a Dedicated Business Website
Having a goal-oriented website is crucial for any contractor looking to establish a strong online presence. Rather than just being a pretty online brochure, your website should be designed with a clear purpose in mind – whether that’s to generate leads, increase conversions, or improve customer engagement.
To create a goal-oriented contractor website, start by defining your website’s primary objective.
Do you want visitors to call you, fill out a contact form, or sign up for a newsletter? Once you’ve identified your primary goal, you can design your website around it, making it easy for visitors to take the desired action.
Do you have a strong logo? Does it represent your core values and the work that you do? As your logo will be one of the first things seen on your website, it’s important to have one that is consistent with your brand’s tone.
It’s also important to ensure that your website is optimized for mobile devices, as more and more people are using their smartphones and tablets to browse the web. A responsive design that adapts to different screen sizes and resolutions will help ensure that your website is accessible to all users.
Developing a mobile app is another great way to reach users on the go. Mobile apps provide a unique user experience compared to traditional websites.
Additionally, utilizing mobile app development services to create a dedicated app for your website will help provide users with an even more tailored experience. They can take advantage of device-specific features such as push notifications, as well as user-specific data such as location and contact info.
4. Utilize Google Ads Platform
Google Ads can be a highly effective marketing strategy for contractors, allowing you to reach potential customers who are actively searching for services related to your business. With Google Ads, you can create targeted ads that only appear to people who are searching for specific keywords related to your services.
One of the key benefits of Google Ads is that you don’t need a huge budget to get started. You can set a daily budget that works for your business and only pay for clicks on your ads from people who are actually interested in what you have to offer.
To create effective Google Ads, start by identifying the keywords that your target audience is searching for. You can use Google’s Keyword Planner tool to research relevant keywords and phrases, and then incorporate them into your ad copy and targeting settings.
5. Create Informative & Intriguing Promotional Content
Content creation is a powerful marketing strategy that can help contractors showcase their expertise, attract new customers, and build a loyal following. By creating informative, engaging, and useful content, you can demonstrate your knowledge and position yourself as a trusted authority in your field.
There are many different types of content that contractors can create, from blog posts and videos to infographics and how-to guides.
The key is to choose the format that best suits your business and your target audience. For example, if you’re targeting busy homeowners, short, snackable videos or quick tips might be more effective than long, in-depth articles.
Once you’ve created your content, it’s important to share it on social media and other online channels to reach a wider audience. Use relevant hashtags, tag relevant accounts, and encourage your followers to share your content with their networks.
You can also repurpose your content into different formats or use it to create email newsletters or social media posts.
6. Get Enlisted in Popular Online Directories
Online directories are a valuable resource for contractors looking to increase their online visibility and attract more customers. By listing your business in relevant directories, you can make it easier for potential customers to find you when they’re searching for contractors in their area.
There are many different directories available, so it’s important to choose the ones that are most relevant to your business and your target audience. For example, if you specialize in home renovations, you might want to list your business on directories that focus on home improvement or remodeling services.
When listing your business in directories, be sure to provide accurate and up-to-date information, including your business name, address, phone number, website, and a brief description of your services. This will help potential customers get a clear understanding of what you offer and how to contact you.
7. Utilize Social Media Marketing Tactics
Social media marketing is a powerful tool that contractors can use to build brand awareness, engage with potential customers, and showcase their work.
By leveraging social media platforms like Facebook, Instagram, Twitter, and LinkedIn, contractors can connect with their audience, establish themselves as industry experts, and ultimately drive more business.
One of the best ways to use social media for contractor marketing is to share photos and videos of completed projects. This not only shows off your skills and expertise but also provides potential customers with tangible evidence of your work.
Be sure to include a description of each project, including the services you provided and any challenges you overcame.
Why Hire a Contractor Marketing Company?
In conclusion, while all of these marketing strategies can help contractors succeed, it can be difficult to implement them effectively without the proper expertise and resources. That’s where contractor marketing services can make a significant difference. By working with a team of professionals who specialize in contractor marketing and advertising, you can take advantage of their knowledge, experience, and industry connections to maximize your marketing efforts and achieve better results.
So, whether you’re just starting out or looking to grow your existing business, consider partnering with a marketing agency for contractors to help you reach your goals and take your business to the next level.
