Your chiropractic website design need to look great, right?
Of course they do.
But is that all it takes to get results from your website?
No. What does it matter how good your website looks if no one ever sees it?
Furthermore, if all your website has is a list of services and a couple pictures plastered here and there, what does that do for your visitors? Or your customers, for that matter?
Here’s the dirty little secret: just because your website looks good doesn’t mean it will perform well. And as a chiropractor, performance is what you’re looking for, isn’t it? You want more visitors, leads, phone calls, and patience from your website.
Here’s how to get them.
5 Things You Need to Have an Effective Chiropractic Website Design
This doesn’t have to be rocket science. In fact, a little common sense goes a long way.
Ask yourself what you generally want from a website.
Sometimes, all you need is a prominently displayed phone number. If you have pipes leaking in your house, spouting water all over the floor, you just want to get on the phone with someone who can come out and fix your problem as soon as possible.
Sometimes, you don’t even know what service you need, and you’re looking for more information. If a local roofer has information on their website about the best roofing material to use for longevity in your regional climate, or if they answered any other questions you may have, you’d be much more likely to call them for a quote than a website that just has a bulleted list.
Other times, you might be looking for the best provider, combing through a dozen listings to see which company has the best reviews, project pictures, trust factors, and more.
Web design for chiropractors doesn’t have to be hard. In fact, you can boil it down into five easy to understand aspects:
- Be helpful.
- Be easy to find.
- Be where your customers already are.
- Be fast.
- Be able to measure your success (or failure) in the previous four areas.
That’s all it takes to have a winning website. Here’s how to make it happen.
1. You need more content than you think.
More content means more visitors; more visitors (generally) means more leads.
Content is fairly cheap and easy to produce, as are additional website pages. Your content strategy should focus on being helpful, transparent, and answering questions your visitors may not even know they have. This builds authority in your market and makes selling your services even easier.
Here are some examples of content your chiropractic practice website should have:
- Pages for each of the services or procedures you offer
- Pages for each location in which you want to receive visitors.
- Pages for testimonials, before/after pictures, and more.
- Pages with biographies for each member of your team.
- Blog posts answering commonly asked questions.
A great chiropractic website designer will write all of this content for you, but if you’re bootstrapping this yourself, spend a few hours to put together 25-50 pages of content for your website. It’s an absolute necessity if you want to get any meaningful amount of traffic.
2. You need a large digital footprint.
A website by itself will do little to nothing for your chiropractic practice. It doesn’t matter how beautiful your website is if no one can find it, right?
In order to have a large digital footprint, you need:
- A strong, optimized Google Business Profile.
- Listings on dozens (if not hundreds) of quality directory websites (ChiroDirectory, HealthGrades, etc…)
- Social media profiles (all of them… even the ones you’ve never heard of)
- Press releases (easy to submit, and a great source of backlinks)
- GPS listings with driving directions
While incredibly time-consuming, all of these pieces of your footprint are free to build. Don’t skimp on this or put it off. If your digital footprint isn’t large enough, you’re not going to get the results from your website you’re hoping for – no matter how pretty it looks.
3. You need to automate your social media posting.
Social media marketing can be expensive if outsourced. Luckily, there’s a free alternative to that. By utilizing technology, you can automate your social media posting across different outlets.
Here’s how to automate your social media posting:
- Free-tier plans from Buffer can cross-post to multiple social media channels at once.
- An IFTTT setup can automate social posting across even more channels.
You can do this with little to no technical knowledge in under an hour. That hour spent now will save you dozens of hours and legwork in the future.
4. You need the latest website technology.
The technology your website runs on matters. Now, you might not have the knowledge of what these systems and features actually are, but you should know what they do.
No matter who you choose to do your new chiropractor practice web design, ensure that the following is included:
- Built using a CMS. Seriously, just use WordPress.
- Responsive design. This means your website will adapt to whatever screen size is viewing it.
- SCHEMA markup. Specifically, the Chiropractic and Article markups.
- Lightweight code (or the ability to minify/defer assets). Translation: great website speed.
Ask your chiropractic website designer if they plan to use this technology.
5. You need efficient tracking and analytics.
How do you know if your website is getting you results? Well, if you don’t have tracking and analytics, you won’t.
Here’s what you need to track your website’s effectiveness:
- Google Analytics. The gold standard. Custom conversions help, too.
- Keyword tracking. We’re talking organic listings and local visibility.
- Phone call tracking. The best way to judge ROI for most local business websites.
For most local businesses, tracking these three metrics are all you really need.
9 Effective Examples of the Best Chiropractor Website Designs We Could Find
These chiropractic practice websites have their own strengths and weaknesses, which I’ll detailed below.
I’d also encourage you to visit each of the websites. Look at more than the graphics, fonts and colors. Pay attention to their website structure. Check out what types of content they have, getting ideas for your own website. Think about what kinds of questions their addressing, and how you could create similar (or better!) content. Pay attention to the website’s speed. Then, simply Google the company’s name. Take stock of what shows up.
Sure, your website needs to look great. But it needs to perform great, too.
Here are 9 effective examples of chiropractic website design.
1. Dr. Ken Best D.C.
This website leads with a stunning image, going to show how professional photography can really make your website pop. Take a good look at the initial message. It narrows down the specialty of the practice, letting people know what they can expect from it. This is a great way to niche down and highly target your visitors for your message. Great job.
2. Austin Life Chiropractic
Here’s another website that starts off with a strong opening image. Take note of the simple menu, the phone number email address at the top, the eye-catching button to book an appoint. Then they quickly build trust by showcasing their great reviews right off the bat. This is an example of chiropractic website design done the right way.
3. Austin Chiropractic
A simple, old school design with tons of color. Notice the social media icons, the boxes leading you to different parts of their website, and the tab at the top for “patient education.” This menu link is especially important, because it leads to content detailing the benefits of chiropractic services, the practice’s blog, biographers of their practitioners, and more.
4. DC Chiropractic Sports Injury Clinic
You can’t tell, but this website has a video header instead of a static image, and its done to great effect. I especially like the boxes right below. Instead of listing services, they’re labeled as typical types of pain their patients might have, making it incredibly easy for visitors to find information they need. Take a look at the “symptoms” tab, too. What a great idea for content!
5. Friendship Heights Chiropractic
This is a beautiful-looking website. With a strong emphasis on branding, a simple menu structure, and a clean, sleek look, this chiropractic website works. One thing in particular they do well is front and center: the special offer for new patients. What kind of offer would you advertise on your new website?
6. Mid-Atlantic Spinal Rehab & Chiropractic
This is another beautiful website. Their top level menu offers helpful links, their phone number, and more. Their logo is strong and professional. Their leading image shows one of their practitioners at work, with an SEO-optimized heading to boot. This is how a chiropractic website should look.
7. The Joint Chiropractic
This is one of the larger practices, but sometimes it’s worth looking at the biggest players in your industry to emulate what they’re doing right. Obviously this website is beautiful. It also has a compelling message. What’s important is to comb through their content to see just how much their is: you won’t believe it, but they have more than 38,000 pages on this website listed on Google. There’s a reason these national-level companies never have just 10-15 pages.
8. Renovation Chiropractic
Another great-looking website. This one is simple, sleek, and professional. It has a great opening picture with splashes of color all over the place, drawing your eye to special offers, where to set an appointment, and more. They also list their locations right at the top; a great idea for practices that have multiple locations. There’s a lot to emulate here.
9. Aligning Your Life
I wanted to kick it old-school for this last example. You don’t see these type of boxed websites much anymore, but when they work, they work well. Everything is just a little bit compressed, but the website itself is clean and fresh-looking. They have multiple menus that make it easy for visitors to find what they want, and their pictures pop. A great, old-school example.
Frequently Asked Questions About Chiropractic Website Design
Now that you know what it takes to make a great website for your chiropractic practice and you’ve seen some examples of great design, lets talk a little bit more about what you should expect when looking for a web designer for your chiropractic practice. Of course, each service provider is different, but there are certainly some commonalities.
Here are some things to keep in mind.
Note: I’m going to make some generalities throughout these answers, but after a decade of being in this industry, I have a good grasp on price points, common service features, and more.
1. How much does a new website for my chiropractic practice cost?
Okay, hardest (but perhaps most important) question first. You have three different options:
You can do it all yourself for a nominal fee: $100-$300/year.
Website builders like Squarespace or Wix allow you to build a website with no real technical knowledge. They work fine, as far as I can tell, and your finished product will essentially look as good as you’re able to make it. Of course, you’ll have to write all of your own content, select your own pictures, build your own menu structure, try your hand at SEO optimization, and build a digital footprint by yourself, and that can be a daunting task. Our blog should help.
You can buy from a big-box provider: $200-$800/month.
These websites are typically paste-and-play, and they look like it (in my opinion). These companies will typically give you a handful of pages with an acceptable amount of content, pages for a photo gallery and contact form, and some links to your social profiles. They’ll usually configure their pre-built templates around your brand and logo, using your company colors where possible. You’ll usually get up and running within a week or two. The downside? You’ll rarely (if ever) own the final product, so if you stop paying, you lose your asset. Ouch.
You can buy from a competent website provider: $5,000 – $15,000 (give or take).
There are about a million and a half options for this. We think we’re one of the best, but whoever you choose, make sure your new website will have the following:
- Lots of pages, with an easy, cost-effective option to add more
- An optimized Google Business Profile
- Directory listings, social media profiles, GPS listings, and more
- SCHEMA markup
- Website caching, with a guaranteed website speed benchmark
- An active blog with real content
- Project portfolios, team member biographies, and more
- Reliable website hosting
2. How long will it take to build my website?
This will depend on the provider you’ve chosen, but in general, you should be prepared for at least a 4-6 week turnaround time, all the way up to 12 weeks for an in-demand provider.
3. Will my new website include SEO?
Short answer: no. But… kinda.
Look. Every single website provider says they offer SEO. They say your website will be optimized for keywords and search engines and everything else. Is it true? Again… kinda.
Let me explain. Here’s what the process of SEO actually looks like.
- Find keywords
- Build pages targeting those keywords
- Build backlinks to those pages until they rank #1.
Now, there are a thousand different details that go into each of those three stages, but that’s essentially what the entire process looks like boiled down.
Here’s the problem.
Let’s say you’re a chiropractor that does “restorative chiropractic care.” Let’s say that’s the keyword you want to target.
Let’s say your website designer knows his or her SEO, and they optimize a page for that keyword. Let’s say they even optimize the page for your location – Austin, Texas.
They optimize your title tags, headings, and image Alt tags; they write a beautiful meta description; the write content focused around your keyword and other semantic keywords.
They’ve performed SEO. They have, quite literally, optimized a page, targeting a keyword for search engines.
A week later – woo-hoo! You’re ranking #1! Time to celebrate, right?
Here’s the problem:
No one searches for that keyword.
Was SEO performed? Yes. You could even say it succeeded.
But did it do anything for your business?
Here are a few keywords they would have needed to optimize and rank for:
These would have been much, much more difficult.
The bottom line: optimizing for a keyword isn’t the same as ranking for it (or even knowing the right keywords to optimize, for that matter).
Typically, SEO campaigns will last at a minimum of 12 months, because:
1. It takes time for website pages to move up or down in search engines rankings.
2. It takes time for Google to crawl (ie. discover) website pages and backlinks pointing to those pages.
3. It takes time to build backlinks that will actually move the needle.
4. What about the monthly fee?
Most website providers will charge you a monthly fee to host, maintain, and update your website on a regular basis. Websites built on WordPress need their plugins, themes, and WordPress core updated regularly. There is an extremely wide range of price points for this type of fee, but anything in the $50-$200/month range is reasonable – so long as the maintenance is actually being done.
5. What about ongoing updates? How often should I be adding new content?
Most providers will assist with ongoing changes for a fee – ours is built into our monthly package. As for how often you should update your website, it boils down to a couple things.
1. You should always be adding new portfolio, project, or before/after pictures.
2. You should always be adding blog posts that add value in the forms of building your authority in your industry or solving common problems for patients and visitors.
3. You should only go out of your way to add additional content when it aligns with a specific SEO strategy. Remember the keyword lesson from before? It’s fine to throw spaghetti at a wall, but it would be nice to know what you’re even trying to hit before you do it.
6. What about a mobile version of my website?
Most website built today are responsive. However, it’s important to keep in mind that over 50% of your website traffic will likely come from a mobile device, and responsive design doesn’t always solve the problem of looking good on a mobile viewport. Make sure your website designer is as focused on the mobile appearance of your website as they are on the desktop one.
7. What about website speed?
Firstly, realize that the difference between your mobile speed and desktop speed can be wildly different. Let’s look at example #1 from the previous list, by example: https://drkenbest.com.
In general, your “first contentful paint” speed should be 2 seconds or fewer. Your “time to interactive” metric should be less than 3.8 seconds.
Always test this, as it’s not something many website providers will mention unless they’re specifically asked.
8. Can I hire you for chiropractic website design?
Of course! In fact, you can even get a free website analysis and consultation.
What Do You Want Out of Your Chiropractic Website Design?
If you’ve been paying attention, hopefully you want more than just pretty graphics (though there’s no doubt you should have those, too!).
In order to get more visitors, leads, and patients for your chiropractic practice, your website needs to be effective. It needs to have a ton of helpful content, a large digital footprint, automated social media, the latest website technology, and an efficient tracking and analytics setup so you can assess your results.
Let’s boil those down to be clearer:
- Be helpful.
- Be easy to find.
- Be where your customers already are.
- Be fast.
- Be able to measure your success (or failure) in the previous four areas.
If you do all of that with your website, there’s no way you’ll lose.
Remember: this isn’t rocket science.
You’ve Googled enough and visited enough websites to know what makes one better than the other. You can have the better option; it just takes a little more effort.