On-Page SEO is optimizing individual web pages to rank higher and earn more relevant traffic from search engines. If you own a small business, you need to ensure your website has well-structured on-page SEO. Of course, there are estimated to be over 200 ranking factors in Google’s search algorithm, but some of them weigh a […]
If you’re tempted to roll your eyes at that headline, I won’t fault you. National brands have, well, national brand resources. They have entire teams devoted to making every aspect of their website and online presence as optimal as it can be.
Before you hit the ground running with your new website, it’s important to make sure your website is optimized for visitors and search engines. Otherwise, you might be trying to market a Ferrari without knowing you have a Pinto’s engine furiously idling under the hood.
What makes you different?
What makes your product better – or worse?
Is the mere existence of your product or service enough to sell it?
And even if it was… is that any fun?
Tell your story on your website and on social media – not just once, but over and over again.